The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.
As a rule, it is possible to use our website without providing personal data. Insofar as personal data (for example name, address or e-mail addresses) is collected on our pages, this is always done, as far as possible, on a voluntary basis. This data will not be passed on to third parties without your express consent.
We point out that data transmission over the Internet (eg communication by e-mail) security gaps. A complete protection of data against access by third parties is not possible.
A transmission of your personal data to third parties for purposes other than those listed below does not take place.
We will only pass on your personal data to third parties if:
- you have given your express consent to this in accordance with Art. 6 (1) p. 1 lit. a DSGVO,
- the disclosure is required under Art. 6 (1) p. 1 lit. f DSGVO for the assertion, exercise or defense of legal claims and there is no reason to believe that you have an overriding legitimate interest in not disclosing your data,
- in the event that there is a legal obligation for disclosure pursuant to Art. 6 (1) p. 1 lit. c DSGVO, as well as
- this is legally permissible and necessary according to Art. 6 para. 1 p. 1 lit. b DSGVO for the processing of contractual relationships with you.
The tracking measures we use are carried out on the basis of Art. 6 para. 1 p. 1 lit. f DSGVO. With the tracking measures used, we want to ensure a needs-based design and continuous optimization of our website. On the other hand, we use the tracking measures to statistically record the use of our website and evaluate it for the purpose of optimizing our offer for you. These interests are to be regarded as legitimate within the meaning of the aforementioned provision. The respective data processing purposes and data categories can be found in the corresponding tracking tools.
Right to object to data collection in special cases and to direct advertising (Art. 21 DSGVO).
If data processing is carried out on the basis of Art. 6(1)(e) or (f) DSGVO, you have the right to object to the processing of your personal data at any time on grounds relating to your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy. If you object, we will no longer process your personal data concerned unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of asserting, exercising or defending legal claims (objection under Article 21(1) DSGVO).
If your personal data is processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling, insofar as it is related to such direct marketing. If you object, your personal data will subsequently no longer be used for the purpose of direct advertising (objection pursuant to Article 21 (2) DSGVO).
Right to information, deletion, blocking.
You have the right to:
- in accordance with Art. 15 DSGVO to request information about your personal data processed by us. In particular, you can request information about the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right of complaint, the origin of your data if it has not been collected by us, as well as the existence of automated decision-making including profiling and, if applicable, meaningful information about its details;
- pursuant to Art. 16 DSGVO, to request the correction of incorrect or incomplete personal data stored by us without undue delay;
- pursuant to Art. 17 DSGVO, to request the erasure of your personal data stored by us, unless the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defense of legal claims;
- pursuant to Art. 18 DSGVO, to request the restriction of the processing of your personal data, insofar as the accuracy of the data is disputed by you, the processing is unlawful, but you object to its erasure and we no longer require the data, but you need it for the assertion, exercise or defense of legal claims or you have objected to the processing pursuant to Art. 21 DSGVO;
- pursuant to Art. 20 DSGVO, to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transferred to another controller;
- in accordance with Art. 7 (3) DSGVO, to revoke your consent once given to us at any time. This has the consequence that we may no longer continue the data processing, which was based on this consent, for the future; and
- complain to a supervisory authority in accordance with Art. 77 DSGVO. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters for this purpose.
Server log files
Regardless of whether you use our e-mail contact form, the provider of this site automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. The storage period is 30 days.
These are:
- browser used and, if applicable, the operating system of your computer as well as the name of your access provider
- Website from which the access is made (referrer URL)
- IP address of the requesting computer
- Date and time of the server request
- Name and URL of the retrieved file
The legal basis for the data processing is Art. 6 para. 1 p. 1 lit. f DSGVO. Our legitimate interest follows from the purposes for data collection listed above. In no case do we use the collected data for the purpose of drawing conclusions about your person.
The aforementioned data is processed by us for the following purposes:
- Ensuring a smooth connection setup of the website,
- Ensuring a comfortable use of our website,
- evaluation of system security and stability, and
- for further administrative purposes.
Inquiry by e-mail, telephone or fax
If you send us inquiries via the contact form, your data from the inquiry form, including the contact data you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent.
The processing of this data is based on Art. 6 (1) lit. b DSGVO, if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on your consent (Art. 6 para. 1 lit. a DSGVO) and / or on our legitimate interests (Art. 6 para. 1 lit. f DSGVO), as we have a legitimate interest in the effective processing of requests addressed to us.
The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies (e.g. after we have completed processing your request). Mandatory legal provisions – in particular retention periods – remain unaffected.
Please contact us directly regarding the duration of data storage.
Google Tag Manager
We use the Google Tag Manager. Anbieter ist die Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland.
Google Tag Manager is a tool that helps us use tracking or statistics tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, does not store cookies and does not perform any independent analyses. It is only used for the administration and playout of the tools integrated via it. However, Google Tag Manager collects your IP address, which may also be transferred to Google’s parent company in the United States.
The use of the Google Tag Manager is based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in a quick and uncomplicated integration and management of various tools on his website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g. device fingerprinting) as defined by the TTDSG. The consent can be revoked at any time.
Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyse the behaviour of website visitors. In doing so, the website operator receives various usage data, such as page views, length of stay, operating systems used and the origin of the user. This data is assigned to the respective end device of the user. An assignment to a user ID does not take place.
Furthermore, Google Analytics allows us to record your mouse and scroll movements and clicks, among other things. Furthermore, Google Analytics uses various modelling approaches to complement the data sets collected and uses machine learning technologies in the data analysis.
Google Analytics uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.
The use of this service is based on your consent according to Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG. The consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
IP anonymisation
We have activated the IP anonymisation function on this website. This means that your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in In exceptional cases, the full IP address is sent to a Google server in transferred to the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the ebsite operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
Browser Plugin
You can control the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
For more information on how Google Analytics handles user data, please see Google’s privacy policy: https://tools.google.com/dlpage/gaoptout?hl=de.
Order processing
We have a contract with Google for the order processing agreement with Google and enforce the strict requirements of the German data protection authorities when using Google Analytics fully implemented.
Google Ads
The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads allows us to display advertisements in the Google search engine or on third party websites when the user enters certain search terms in Google (Keyword-Targeting). Furthermore, targeted advertisements can be created using of the user data available at Google (e.g. e.g. location data and interests) (target group targeting). We as website operators can evaluate this data quantitatively by using for example, which search terms are used to display our advertisements and how many advertisements were displayed for the corresponding clicks.
The use of this service is on the basis of your consent according to Art. 6 para. 1 lit. a DSGVO and § 25 par. 1 TTDSG. Consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and://privacy.google.com/businesses/controllerterms/mccs/.
Google Ads Remarketing
The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With Google Ads Remarketing we can assign people who interact with our online offering specific target groups in order to subsequently provide them with interest-based advertising in the Google advertising network (remarketing and Retargeting).
Furthermore, the text files created with Google Ads Remarketing can be used with the cross-device functions of Google. In this way interest-based, personalized advertising messages, which are displayed in depending on your previous usage and surfing behavior on a device (e.g., cell phone), can also be displayed on another of your end devices (e.g. tablet or PC).
If you have a Google account, you can object to personalized advertising at the following link: https://www.google.com/settings/ads/onweb/.
The use of this service is on the basis of your consent according to Art. 6 para. 1 lit. a DSGVO and § 25 par. 1 TTDSG. Consent can be revoked at any time.
For more information and the privacy policy, please see Google’s privacy policy at: https://policies.google.com/technologies/ads?hl=de.
Google Conversion-Tracking
This website uses Google Conversion Tracking. Provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of Google conversion tracking, Google and we are able to recognize whether the user has performed certain actions. For example, we can assess which buttons on our website were clicked and how often and which products were viewed or purchased particularly frequently. This information is used to generate conversion statistics. We learn the total number of users who clicked on our ads and what actions they have taken. We do not receive information that personally identifies the user Google itself uses cookies for identification or similar recognition technologies.
The use of this service is on the basis of your consent according to Art. 6 para. 1 lit. a DSGVO and § 25 par. 1 TTDSG. Consent can be revoked at any time.
For more information on Google conversion tracking, please see Google’s privacy policy: https://policies.google.com/privacy?hl=de.
Use of Hotjar
This website uses Hotjar. Provider is Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (Website:https://www.hotjar.com).
Hotjar is a tool for analyzing of your user behavior on this website. With Hotjar we can record your mouse and scroll movements and clicks. amongst other things. Hotjar can also determine how long you stay with the mouse pointer on a position with the mouse. From this information Hotjar creates so-called heatmaps, which can be used to determine which website areas are preferentially viewed by the website visitor.
Furthermore, we can observe, how long you stayed on a page and when you left it . We can also determine the point at which you abandoned your entries in a contact form (so-called conversion funnels).
In addition, Hotjar can be used to direct feedback from website visitors can be obtained. This function serves to improve the web offers of the website operator.
Hotjar uses technologies that allow the recognition of the user for the purposes of analyzing user behavior (e.g. cookies or use of device fingerprinting).
Insofar as consent has been obtained, the use of the above-mentioned service takes place exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 TTDSG. The consent can be revoked at any time. Insofar as no consent has been obtained, the use of this service takes place on the basis of of Art. 6 para. 1 lit. f DSGVO; the website operator has a legitimate interest in the analysis of user behavior, in order to optimize optimize its web offer as well as its advertising.
Deactivating Hotjar
If you wish to deactivate the data collection by data collection by Hotjar, click on the following link and follow the instructions there the instructions: https://www.hotjar.com/policies/do-not-track/
Please note that disabling Hotjar must be done separately for each browser or device.
For more information about Hotjar and about the collected data can be found in the privacy policy of Hotjar under the following link: https://www.hotjar.com/privacy
Order processing
We have concluded a contract on order Processing with the provider named above. This is a contract required by data protection law, which ensures that the contract, which guarantees that the provider will only process the personal data of our website visitors only in accordance with our instructions and in compliance with the DSGVO.
Use of Clarity
This website uses Clarity. The provider is Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 (USA), https://docs.microsoft.com/en-us/clarity/ (hereinafter „Clarity“).
Clarity is a tool for analyzing the user behavior on this website. In doing so, Clarity mouse movements in particular and creates a graphical representation of the which part of the website users scroll to most frequently (Heatmaps). Clarity may also record sessions so that we can view page site usage in the form of videos. Furthermore, we receive information about general user behavior within our website.
Clarity uses technologies that recognition of the user for the purpose of analyzing the user’s user behavior e.g. cookies or the use of Device fingerprinting). Your personal data is stored on the servers of Microsoft (Microsoft Azure Cloud Service) in the USA.
Insofar as consent has been obtained, the use of the above-mentioned service takes place exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 TTDSG. The consent can be revoked at any time. Insofar as no consent has been obtained, the use of this service takes place on the basis of of Art. 6 para. 1 lit. f DSGVO; the website operator has a legitimate interest in effective user analysis.
Further details on Clarity’s data protection can be found here: https://docs.microsoft.com/en-us/clarity/faq.
Order processing
We have concluded a contract on order Processing with the provider named above. This is a contract required by data protection law, which ensures that the contract, which guarantees that the provider will only process the personal data of our website visitors only in accordance with our instructions and in compliance with the DSGVO.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Actuality and change of this privacy policy
This privacy policy is currently valid and has the status February 2023.
Due to the further development of our website and offers on it or due to changed legal or regulatory requirements, it may become necessary to change this privacy policy. The current data protection declaration can be called up and printed out by you at any time.